What reply rate should I use?

Use your own history if you have it. If you don't, start low. Results vary widely by offer, list quality and how well your emails are targeted.

What counts as customer value?

The gross profit you expect from a customer in their first year: commission on a policy, dispatch fees, factoring revenue or the margin on a sale.

Free tool

Plug in your own numbers to see what a month of outreach could be worth. The result is only as good as the rates you enter, so start conservative.

Monthly subscription

Carriers contacted per month

Reply rate

Close rate of replies

Value of one customer

Estimated per month

Return of 61.2× the subscription cost.

Illustrative only. Actual results depend on your offer, outreach and market.

Have a question about the data, access or your workflow? If you can’t find the answer here, reach out.

What reply rate should I use?: Use your own history if you have it. If you don't, start low. Results vary widely by offer, list quality and how well your emails are targeted.
What counts as customer value?: The gross profit you expect from a customer in their first year: commission on a policy, dispatch fees, factoring revenue or the margin on a sale.

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